Unit 2 (R065): Design a Business Proposal
25% of the overall qualification
OCR Set assignment
Unit 3 (R066): Market and pitch a business proposal
25% of the overall qualification
OCR Set assignment
Enterprise and Marketing Concepts: underpins the wider learning in this qualification. Students will develop essential knowledge and understanding of enterprise and marketing concepts, which can be applied to the other units within the qualification. Students will understand how and why customer segmentation is used and how to target a customer market. They will also investigate how to attract and retain customers, the techniques to use when developing products.
Design a Business Proposal: students will develop the skills to design a business proposal to meet a specific business challenge. They will identify a customer profile, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. Students will then use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. Learners will complete financial calculations to select a pricing strategy and determine whether their proposal is viable.
Market and pitch a business proposal: will allow students to develop the skills to create a brand identity and promotional plan for their specific business product proposal. Students will develop pitching skills in order to pitch their business proposal to an external audience. Finally, they will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered.
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